{"id":7026,"date":"2021-10-21T22:19:24","date_gmt":"2021-10-21T20:19:24","guid":{"rendered":"http:\/\/www.zaphirogroup.com\/la-revista-talleres-en-comunicacion-entrevista-al-presidente-de-zaphiro\/"},"modified":"2021-10-21T22:19:24","modified_gmt":"2021-10-21T20:19:24","slug":"la-revista-talleres-en-comunicacion-entrevista-al-presidente-de-zaphiro","status":"publish","type":"post","link":"https:\/\/www.zaphirogroup.com\/en\/la-revista-talleres-en-comunicacion-entrevista-al-presidente-de-zaphiro\/","title":{"rendered":"La revista Talleres en Comunicaci\u00f3n entrevista al presidente de ZAPHIRO"},"content":{"rendered":"<p >La veterana revista especializada en el mundo de la posventa de automoci\u00f3n, Talleres en Comunicaci\u00f3n, cuyos redactores visitaron las instalaciones de Lizagar en Pamplona (Navarra), destaca los comienzos de Lizagar en un local en el centro de Pamplona, el traslado en 1990 al pol\u00edgono industrial Mutilva Baja y a su sede actual en 2000. Tambi\u00e9n relata el nacimiento de la idea de ZAPHIRO y su estructura b\u00e1sica compuesta en la actualidad por Jos\u00e9 Miguel Garc\u00eda (<a href=\"http:\/\/www.lizagar.com\/\">Lizagar<\/a>), presidente; Enrique Sanz (<a href=\"http:\/\/sigosan.com\/\">Gosan<\/a>), director de Compras; Francisco Javier Castro (<a href=\"http:\/\/www.pinturasprincipado.com\/\">Pinturas Principado Decolor<\/a>), director t\u00e9cnico y Alberto Romanillos, director comercial..<\/p>\n<p >Jos\u00e9 Miguel y Aritz hablan asimismo en la entrevista de las principales l\u00edneas estrat\u00e9gicas de desarrollo del negocio, entre las que se cuenta la incorporaci\u00f3n de distribuciones nacionales como las actuales de DeVilbiss, Herkules, Kwasny y MixPlast, as\u00ed como la ampliaci\u00f3n de la cobertura de ZAPHIRO en mercados internacionales. La marca de calidad ZAPHIRO, ya consolidada y muy solicitada por los profesionales, un programa de gesti\u00f3n para talleres, entre otros temas, tambi\u00e9n son objeto de atenci\u00f3n en esta interesante entrevista.<\/p>\n<p >La presente edici\u00f3n de Talleres en Comunicaci\u00f3n incluye tambi\u00e9n interesantes reportajes sobre carrocer\u00eda, pintura y neum\u00e1ticos, una apasionante visita en primicia a la sede de Axalta y la cr\u00f3nica de la final espa\u00f1ola del Best Painter Contest de R-M y su vencedor Jorge Padr\u00f3n.<\/p>\n<p >\u00a0<\/p>\n<p><iframe style=\"display: none;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>La intervi\u00fa a Jos\u00e9 Miguel Garc\u00eda y a su hijo Aritz, de la empresa Lizagar, con la particular \u00f3ptica de cercan\u00eda a los protagonistas que caracteriza a Talleres en Comunicaci\u00f3n, explora la visi\u00f3n de dos generaciones de especialistas en la distribuci\u00f3n de <em>non-paint<\/em> y anexos para el repintado en automoci\u00f3n, adem\u00e1s de desvelar una panor\u00e1mica sobre los or\u00edgenes de la empresa, el momento presente del sector y el futuro de Lizagar y de ZAPHIRO.<\/strong><\/p>\n","protected":false},"author":1,"featured_media":3861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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